Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

Let's review some common elements you will find in press kits aimed at journalists. A letter of introduction - or a pitch letter - often is attached to the outside of the press kit folder. This could include an overview of kit contents and your contact information. Now, let's go inside the folder:
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The Backgrounder. This is an overview of your company that may include its history and a profile, company locations, as well as brief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from neutral third parties.
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Art. Photos, charts, graphs and illustrations often help sell the story. Editors and are always looking for ways to visually illustrate news and feature items. Including art gives you a leg up.

Recent Coverage. If you have received editorial mention elsewhere, include it. This gives an editor a little more confidence that your story or company has merit.
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News Releases. Now, I'm not saying you should include every release you have written since the dawn of time, but include some that are pertinent to the subject at hand.

Article Layout. Laying out a story using text and visuals in what is known as mat format often can result in additional coverage. Editors can pick up the entire layout and drop it into the publication. This is more likely to happen with small newspapers and trade magazines than with major media. But it can even give major media editors ideas on how to illustrate a feature.
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FAQs and Facts. Frequently asked questions and bulleted fact sheets also can spur coverage.

Harry Hoover is managing principal of Hoover ink PR. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Wicked Choppers.

Simplicity and Traditions in Cooking

Cooking is a way of connecting with your family and having a shared experience with them. In order to maximize the amount of time those experience happen we strive to make cooking easy and fun. The simpler and more enjoyable the process the more times you can connect with your family. I ran across an interview with in cookingschools.com with renowned Italian chef Walter Potenza that states these ideas very elegantly.

First, let's look at the impact of simplicity on cooking. Chef Potenza states:

"I feel that a return to uncomplicated cooking is a must. Chefs have to return to the basics and lead their protégés through intensive programs of training. American Chefs have to learn the art of simplicity… My suggestion to students: search for your culture and identity. Study it well, study it forever and put it on the plate."
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Chef Potenza also makes the argument cooking is a way to share an experience with your family. He even goes further by saying cooking connects generations. His take on tradition exemplifies this:

"I personally enjoy a style of cuisine that reaches for the past. Trends come and go but traditions will be here forever. I made a step forward in cooking by going back in time, and to me it means very much... I have always believed that traditions are like umbilical cords. They will always take you back to your grand mothers no matter how many times your roads in life may change."
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Finally, I always like to stress cooking must be fun so you are compelled to do it often. When asked what he most enjoyed about cooking Chef Potenza replied:

"Pleasing the guests. It is the best reward to be able to cook and please everyone's palate and create experiences for guests to treasure forever."
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This master of the kitchen agrees with me that cooking should be easy and fun. This in turn will help families and generations come closer together. I believe this will help everyone live a richer more rewarding life. So join me in this adventure and experience how simple and fun great cooking can be for you.
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To learn more visit Hugo Felix at The Minute Gourmet, making great cooking easy, today! Also visit Hugo's blog for some lively discussion on making fast cooking great.